Nitiksha is a Senior Associate in the Solutions team for the Consumer Sales and Marketing (CSM) vertical. In her role, she specialises in conducting comprehensive industry research, identifying trends, and staying abreast of the latest innovations within diverse sectors, with a focus on Consumer-Packaged Goods (CPG) and Life Sciences. Her expertise extends to exploring the strategic application of digital analytics across various use cases in the realm of Consumer Sales and Marketing.
Nitiksha is a food enthusiast and loves exploring different cultures and their cuisines.