An unprecedented retail landscape calls for unprecedented change
Between the rise of huge direct online sellers, manufacturers embracing direct-to-consumer strategies and a global crisis that left physical stores closed for months, there’s never been more pressure on retailers to adapt and innovate in their quest for sustainable profitability.
To succeed in these unprecedented conditions, retail leaders must:
- Keep pace with shifting customer preferences and adapt product and merchandising strategies quickly as needs evolve
- Collaborate closely with manufacturers to drive mutual value and reduce the risks posed by direct-to-consumer competition
- Explore new business models and strategies like own-brand product development that offers high margins, but introduces new challenges
- Deliver innovative and engaging customer experiences that bridge the gap between digital and physical touchpoints and deliver unique value
- Turn massive volumes of customer data into actionable insight and use it to power projects such as in-store experience personalisation
Here's how we can help
Know more. Show more. Grow more.
The Smart Cube’s Commercial, Sales and Marketing solutions can help you:
- Uncover how, where, when and why customers buy your products, so you can build smarter product and merchandising strategies
- Better understand your competitive environment and build new strategies that turn trends like direct selling and channel convergence into opportunities
- Identify new product opportunities and make better-informed pricing and promotion decisions based on real-time customer insight
- Harness the power of analytics and empower commercial, sales and marketing teams with the insights they need to achieve their goals
Merchandising Analytics
With customer behaviours changing constantly, manufacturers selling directly to customers, brand loyalty becoming more fragile, and online marketplaces posing a constant threat, succeeding in retail has never been harder.
Find out more>
Analytics Centre of Excellence (CoE)
Today, most organisations have started their journey with analytics – but few have been able to realise its full value and scale up to support the entire business.
Find out more>Get the right retail insights into the right hands – fast
With Analytics and Digital Solutions from The Smart Cube, you can:
- Master customer data management and build sustainable frameworks that deliver a continuous stream of deep customer insights
- Harness the power of AI to accelerate insight delivery and dive deeper into internal and third-party data sets than ever before
- Empower teams across your organisation with easy access to deep analytics insights through intuitive self-service platforms
- Assess the viability of new merchandising strategies with proven modelling capabilities that help you clearly demonstrate ROI
Analytics Centre of Excellence (CoE)
Today, most organisations have started their journey with analytics – but few have been able to realise its full value and scale up to support the entire business.
Find out more>
Merchandising Analytics
With customer behaviours changing constantly, manufacturers selling directly to customers, brand loyalty becoming more fragile, and online marketplaces posing a constant threat, succeeding in retail has never been harder.
Find out more>
As retailers grapple to understand evolving consumer trends, Retail Week’s new partnership with analytics specialist The Smart Cube, aims to answer the most pertinent questions, and provide insights into the future shape and state of commerce in the UK.
Luke Tugby, Editor of Retail Week